Have you formulated an SEO strategy in a way that meets the demands of a mobile first experience? You might think that you’re taking a step in the right direction, but in fact, you might be lagging behind your competitors. The reason for this is that Google has shifted its focus from a mobile first experience to a voice search experience. Although Google has launched its mobile first index early this year, it’s clear that an increasing number of users now prefer searching using their voice instead of typing keywords manually.
Evidence of the Transition
You may have heard several marketers say that voice is the future and for a good reason. Even smartphone manufacturers have placed a lot of emphasis on various voice features on their latest products. It’s no longer uncommon to see people around you using AI to do things faster, including searching Google for any kind of information they need. According to searchical.com.au, there are many signs indicating Google’s increasing priority on a voice first strategy.
1) The AI Blog
If you’re reading Google’s Research Blog regularly, then you may have noticed that they have rebranded as the AI Blog. What’s the reason for this change? It highlights the fact that Google plans to integrate AI into all their plans moving forward. Artificial Intelligence plays a critical role in a search engine driven primarily by voice search. Google says that AI makes it people to everyday things quicker, whether it’s looking up photos, breaking down language barriers, or doing things using the Google Assistant.
2) Google Recipes Update
The Structured Data Tool for Google Recipes now requires information relevant for voice searches. When Google announced this change, the title was, “Send Your Recipes to the Google Assistant.” Clearly, this shift is in preparation for accommodating more voice searches. While some people argue that the voice searches are mostly done on mobile, it’s important to note that Google sees a brighter future for voice search than mobile.
3) Voice Triumphs Over Mobile
Google Assistant is a huge success, as evidenced by the steady increase in the number of users who regularly use it. It’s high time to look at how you can incorporate Google Assistant into your SEO strategy to boost the ranking power of your content for voice searches.
4) Ai Technology Demo
If you’re not convinced that Google loves AI, then you might want to know about their AI Technology Demo called “Talk to Books.” Google wants people to see just how powerful AI can be. The search engine behemoth doesn’t have any doubts about how AI can be used in everyday life, and they want others to hop on board.
It has been fun optimizing websites to make them mobile-friendly, but it’s time to add a new wrinkle to seo packages. As Google goes beyond mobile-friendliness and transitions to voice search, you should learn how to adapt your strategy in order to give you an edge over the competition, maximize traffic potential, and increase sales.